Having opportunities to work in both the fashion and licensed industries has given me a well rounded approach to design. I have an in depth knowledge of the design process for vertical brands. Managing teams and designing products through all aspects from concept, into development through final production.
As a Licensor, managing the design process for multiple brands, I quickly learned an entirely different process for design. The process of global brand synergy is a unique challenge of its own. While managing multiple global cross functional teams, I find the process of navigating different global business strategy and anylitics invigorating. I’m always eager to step up to the challenge of creating a myriad of design solutions for ever changing platforms .
As a licensee my prior experience had given me insight for navigating the licensors needs while creating great product to exceed retailers expectations.
I truly love the entire process of design from concept through production.