JUST PLAY PRODUCTS
Just Play was the perfect opportunity to apply my knowledge as a licensor into navigating the design process from a licensee perspective. We designed and developed many licensed as well as private label products
HAIRDORABLES: 2018 product launch I.P. Doll line
36 collectible dolls: Each character has three signature looks for every season perfectly themed to their individual personalities. With 12 core characters, collectibility is key so making them unique from head to toe is essential. Their hair styles, accessories and even true softgoods apparel makes this line unique.
Just Play Products Private Label: Dream Dazzlers was a global dress up and role play program for Toys R Us. This collection included hanging and boxed soft lines dress up and accessories, as well as plastic and even large scale role play items. Working closely with the TRU North America division and International teams to create cohesive lines for multiple regions. Inspiration boards and product examples for Dream Dazzlers global private label dress up and role play for Toys R Us.
DISNEY AND DISNEY JUNIOR: Dress up and role play products. Working closely with our Disney counterparts to ensure the signature details of each character. We designed character specific soft goods for girls dress up and the dolls she plays with.
