Ever after high
Evolution of the tween consumer came a new brand Ever After High. With insights into what tween girls want mixed with pop culture, we launched this brand with the essence of empowerment and making your own choices. For launch, we partnered with the premier tween retailer Justice. They created the perfect destination for the consumer products, dolls, and books.
TREND GUIDES: Quickly after launch we were able to apply more trend for fast moving fashion categories. Our challenge was maintaining consistency across signature style of our brand, infusing trend and the aesthetic of the specific retail consumer. These three different retailer examples show the scope of infusing three totally different trends with signature style of the brand.
TARGET STORES: Inspired by journal writing, sketchy florals with water color and color pencil artwork layered together. This season we also launched a new character sketch style for Ever After High with this collection.
WALMART: Inspired by the POP art trend. Clean iconography in linear layouts and fun “sweet tart” colors.
K-MART 2015: Taking the metallics and jewel trend along with animal prints is just the right mix for K Mart.
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