PACSUN

Catering to the surf and skate Junior customer. Our product was complimented with national surf and skate branded products. In order to make sure our private label brands were competitive, we launched new brands for clearer distinction of style. Lulu our surf girl and Nollie our skate girl. With Pac Sun, I was part of the Women’s design team where we curated seasonal trends, designed cohesive apparel and accessories lines, and lead design, product development through production.

TREND “ZINES”: Inspiration and look book created to inspire and align cross-functional teams across the organization.

TECH PACKS: Denim tech pack requires additional special embellishment, wash, and deconstruction details.